Overview
WISEWINE – a winery search app. Using various filtering options, at your fingertip, whether you look for a different and unique experience during your vacation or you wish to enjoy a special high-quality wine, this is the best application for you.
Tools
- Illustrator
- Adobe XD
- Photoshop
- After Effects
Role
- UX Research
- UI Design
- Branding
- Design System
Year
- 2020
Team
- Individual
The Problem:
1. A sharing system designated especially for wine and wineries lovers dose not exist.
2. There are no fluent updates regarding wineries and wine events.
3. A digital platform designated especially for wine manufacturers and wineries which compile satisfied reliable information does not exist.
The Solution:
Creating an application assembling together the all information about Israeli wine and Israeli wineries with which one may remain updated and share his experience.
Business Opportunity
Monthly payment that wineries owners and wine manufacturers, using the various functions included in WISEWINE, will pay. Direct and indirect advertising fees.
Emphasize
Emphasize
Research
In order to study the target audience and gain a deeper understanding of the difficulties of winery owners and wine lovers, the survey was published on social media and various platforms in order to reach as many people as possible. Over 350 people participated in the survey. Their answers provided a broad picture. The questions included tried to find out how many people really like wine, what their level of proficiency is, what are their wine consumption habits and how do they fit into their lifestyle.
Questionnaire conclusions
When I asked people open-ended questions about what features they would like to have in their wine app – the most frequently repeated answers were:
Personal Profile
Map
Wineries List
Rating Feature
Emphasize
Competitive Analysis
For the competitive analysis, 2 similar applications were selected. Some have problems characterizing them as well as strengths I had not thought of before. Therefore, the research began with a focus on the user experience – taking from them points of preservation and improvement as well as a comparison between the various features provided in those applications.
Define
Define
User Personas
A persona is a fictitious character, which represents an “average” user of the system. This figure is used to analyze and understand the needs of that user and to design an interface that will satisfy him. Persona characterization or even several personas – in interface designed for different audiences – is a direct product of user research. We have gathered all the user insights and created main personas. This step helps us stay focused on the user’s needs.
Define
Empathy map
After creating the persons I follow up with empathy mapping. this stage helped me
identify the gaps between the users needs and current solution they are using.
Define
Storyboard
The Storyboard describes the path a customer takes on his way to fulfilling his goal. When examining a user journey, we focus on the various points of interaction between the user and the product and the service he receives, whether they provide a solution to his pain points, goals, and motives. It also examines what decisions he has to make during the journey, and how they affect the continuation of the route.
Ideate
Ideate
User Flow
The user flow helped me organize the structure and how particular task will be done by the
user from their entry point through a set of steps towards successful outcome final action.
Ideate
User Map
I created a user map which helped me plan the navigation system according
to the user’s needs. Of course Later I used the user map to build my wireframes
Prototype
Prototype
Low fidelity wireframes
I quickly converted my ideas on paper and created a low fidelity
wireframing to make it easier and understandable to validate my proposed solution.
Prototype
High fidelity wireframes
After I created the low fidelity wireframes I rearrange everything
and created higher quality wireframes. Over 40 different screens were created.
Prototype
Style Guide
Prototype
How It Works?
On Boarding
These onboarding screens purposes is to display the functions and benefits of the app and to collect information that can be used to deliver personalized content and notifications.
Login & Sign up
Our Quick Login feature allows you to log in without requiring you to enter your password again. The sign-up form is neutral and doesn’t have a ton of colors, It’s easy on the eyes with a minimalist design and a clear user interface. The form fields are also short.
Preferences
The app’s questions focus on the user’s preferences regarding his consumer culture, so we can know what content to offer and provide him.
Be part of our community
The best application for locating wineries in Israel using various filtering options of your choice. If you are on vacation and looking for a different and unique experience or you just want to enjoy a good and quality wine – this is the app for you!
Test
Test
Usability test
To validate and test my app, I conducted usability test on 3 keymoments and 8 users.
Usability test plan
Usability test script
Affinity map
Rainbow spreadsheet
I then transcripted the results of my test, and used it to create a new affinity map. with the insight of the map, I filled a rainbow spreadsheet.
Test
Implementing feedback
Here are a few of the changes made due to the test results
6 out of 8 users had difficulty finding the ‘Add friend’ button, claiming that this action is of paramount importance in an app that aims to create a community.
5 out of 8 users complained that there are no prices on the various wine bottles, information that they claim is essential when presenting a product.
